Brand licensing grows in Europe

09/12/2013 | FoodNavigator

Food and drink companies in Western Europe are increasingly launching products through branding deals with chefs, restaurants and food service chains, said Louise French, associate vice president of business development and marketing for licensing agency Beanstalk. "When it works well, there are huge benefits for the licensee as well," she said. "There seems to be a lot of proliferation in sweets. In sweets, cakes and confectionery there has been a lot of interest."

View Full Article in:

FoodNavigator

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX