Chipotle is proving to be a master at branded animated films

09/12/2013 | Variety · Adweek

Chipotle wants to take users on a journey to healthier food options -- similar to what's available at its stores -- with a new animated short film and free mobile game. The film, called "The Scarecrow," was created by CAA Marketing and Moonbot Studios, and features Fiona Apple covering the song "Pure Imagination," of Willy Wonka fame. The game rewards skilled players with a coupon for free Chipotle food. "Branded entertainment ... doesn't get much more well rounded or better executed than this," writes Tim Nudd.

View Full Article in:

Variety · Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA