Chipotle's short film focuses on sustainable food

09/12/2013 | Adweek · National Public Radio

Chipotle Mexican Grill has debuted its second animated short film, featuring a world where crows run the food factories and scarecrows that have lost their farms are put to work; eventually, one goes back to the land to grow produce that he turns into fresh restaurant fare. This time around, the effort also comes with a digital game that challenges players to move animals from factories to pastures, grow diverse crops and serve wholesome food, all while avoiding the Crowbots.

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Adweek · National Public Radio

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