Customers are not always drawn to the lowest price

09/12/2013 | Inc. online (free registration)

Customers aren't always looking for the lowest price and might be eager to spend more under a number of circumstances, Geoffrey James writes. Quick delivery and streamlined purchasing are two advantages that might merit a higher price, and consumers also tend to be willing to shell out more if superior service or attractive features are available.

View Full Article in:

Inc. online (free registration)

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
VP of Video Content Distribution
Calkins Media
Levittown, PA