Ford's Transit Combinator uses HTML5 for expanded options

09/12/2013 | Mobile Marketer

Ford is rolling with HTML5 programming for its Transit Combinator mobile website. Brian McClary, Ford digital marketing manager, says the effort was undertaken to make the Combinator go "beyond a simple model reveal" and allow such variations as body type, wheelbase and height. "The new features showcased in the Transit Combinator fit with our overall Ford mobile strategy as we always look to see how we can build relevant product experiences into our existing platforms," McClary says.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO