Frozen dairy drinks drive c-store beverage sales

09/12/2013 | Convenience Store Decisions

Frozen dairy drinks are gaining popularity, particularly as snacks, and convenience stores can capture that growth, said Bonnie Riggs, restaurant industry analyst for NPD Group. "Offer competitive pricing to attract customers and don’t be afraid to offer targeted marketing to women," she said. "Realize that there is growth here, and put some merchandising and marketing muscle behind it."

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