How Honda shows its customers that it cares

09/12/2013 | SmartBrief/SmartBlog on Social Media

It's important to show your social media fans that you care about them, says Alicia Jones, national manager of Honda and Acura social marketing. To spread the love, Honda offered its fans free massages and car washes, tailored custom responses to their messages and used its social clout to amplify the user messages that resonated with its brand.

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