How to make your product launches more like Apple's

09/12/2013 | HubSpot.com

Apple continually impresses with new product launches by making the event an experience that builds hype and delivers the goods, Dan Lyons writes. Companies can learn from Apple by creating a story around their brand and product that focuses on existing customers, rehearsing all pitches and using the Web to provide additional information. However, companies still need to have marketers keep messages simple, Lyons writes.

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