Mondelez teams with Twitter for real-time analytics

Mondelez International has formed an agreement with Twitter that will provide real-time consumer analytics in the top markets of Brazil, India, the U.S. and the U.K., with other countries joining later. "The partnership with Twitter will allow us to take our capabilities to the next level in terms of analytics, instant engagement and global scale and be on the forefront of real-time innovation," said Bonin Bough, vice president of global media and consumer engagement for Mondelez.

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