Mondelez, Twitter team up to enhance real-time campaigns around the world

09/12/2013 | MediaPost Communications · Adweek

Twitter has signed a deal to provide Mondelez International with dedicated teams in the U.S., India, Brazil and the U.K. assigned to help the food giant's local marketers make better use of Twitter's analytics for real-time marketing campaigns. "Our recent real-time marketing activities across brands like Oreo, Cadbury Dairy Milk, Wheat Thins and Trident have shown tremendous promise. We believe that real-time engagement can drive business growth," said Bonin Bough, Mondelez vice president of global media and consumer engagement.

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MediaPost Communications · Adweek

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