NFL brings international appeal to pregame center stage

09/12/2013 | Bloomberg Businessweek

The NFL, in an attempt to expand its brand internationally, featured Priyanka Chopra singing her single "In My City" as part of its pregame programming before Thursday night's contest. Chopra is a major Bollywood star and singer and has a large international following. The move is a "really smart way" to increase the NFL's overseas appeal without being "completely asinine or obvious. I think it's genius," said Robert Tuchman, president of Goviva Enterprises.

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