Real estate ads, buyer search find a home on mobile devices

09/12/2013 | MediaPost Communications

Real estate-related mobile impressions rose 8% and click-thrus were up 30% year over year in the three-month period ended in August, according to The Search Agency's Paid Search Trends in Real Estate Report. The average cost per click slid from 59 cents to 51 cents, with tablet advertising providing the biggest CPC drop.

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