"SportsCenter" spot reveals Rafael Nadal's sweet appeal

09/12/2013 | Adweek/AdFreak blog

Wieden+Kennedy in New York is continuing its run of tongue-in-cheek spots for "SportsCenter," showing ESPN's John Anderson and Bram Weinstein trying to figure out what recent U.S. Open winner Rafael Nadal has that attracts so many ladies. The answer, viewers find out, is a giant stash of jelly beans that he keeps in a trophy.

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