Tesco takes on the future at home with new store format

09/12/2013 | BrandChannel.com

Tesco's deal to sell its US Fresh & Easy stores furthers the UK chain's goal to concentrate on revitalizing the business at home, a strategy reflected in the new Tesco Extra format. The hypermarket concept encourages customers to spend more time in the store, combining food, wine, spirits and fashion along with a Harris + Hoole coffee shop, a Euphorium bakery, and a Giraffe restaurant.

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