Godiva targets younger women with new ads

Playing off the last two syllables of its name, Godiva chocolatier says it wants to appeal to 25- to 30-year-old women with a new ad campaign around the theme of women as divas. The move is a departure from earlier campaigns that marketed the company's premium chocolates as gifts; Godiva parent Campbell Soup says it wants women to see the product as something they deserve for themselves.

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