7 golden rules of green innovation

09/13/2010 | Financial Post (Canada)

Eco-innovation doesn't have to be scary, writes Mitchell Osak -- in fact, it can offer a huge boost to businesses struggling to juggle environmental and competitive imperatives. Companies need to get used to innovating by seeking out "win-win" areas that make them both more sustainable and more profitable, Osak argues. "What is needed is a new strategic paradigm that sees sustainability and innovation as mutually reinforcing business drivers," he writes.

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Financial Post (Canada)

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