EBay's mobile efforts target bricks-and-mortar stores

09/13/2010 | BNET

While merchants are discovering ways to use mobile technology to sell more to in-store customers, eBay is taking the opposite approach, Chris Dannen writes. The online merchant sees bricks-and-mortar stores as places for consumers to see, touch, feel and try on items, before using eBay's mobile application to find the best deal online.

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