Facebook "likes" may not lead to true brand connections

09/13/2010 | Adweek

Although a range of top marketers, including Playboy and Mentos, have significantly boosted their "likes" on Facebook by purchasing ads or publicizing their content to potential fans, such promotions may not result in long-term relationships between brands and consumers, according to this article.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
IAB
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY