How to make your customers your marketers

09/13/2010 | Wall Street Journal, The

Location-based social-media tools such as Foursquare are popular among business owners. The application enables smartphone users to let their friends know when they have checked in at a business or address. One way to get the most out of this technology is to offer rewards to customers to get them to promote your business for you via social media. Other tactics include giving prizes to loyal patrons and hosting events.

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Wall Street Journal, The

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