Luxury brands turn focus to status-conscious parents

09/13/2010 | Bloomberg

Gucci, Burberry Group and other luxury brands are turning their attention to status-conscious parents by offering high-end products for children. Burberry CEO Angela Ahrendts said the company could bolster its sales of children's wear as it adds to its eight standalone stores for children. "There is excellent potential for children's wear across retail and wholesale channels, including e-commerce where sales are particularly strong," Ahrendts said.

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