The marketer who helped Old Spice clean up its act

09/13/2010 | Adweek

P&G brand manager James Moorhead earned Grand Marketer of the Year honors from Adweek for his efforts at steering the turnaround of Old Spice. Moorhead oversaw the effort to position Old Spice's body wash line as a rival to the youth-focused brand Axe with a series of tongue-in-cheek ads featuring former NFL player Isaiah Mustafa.

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