Merchants make the most of back-to-school

09/13/2010 | Brandweek

Marketers are still seeking last-minute back-to-school bargain hunters, despite NRF data showing that many consumers were done with their shopping by the middle of August, Brandweek reports. For retailers including Target, Staples and Gap, back-to-school efforts that hit home with consumers spurred big brand buzz among consumers surveyed by YouGov.

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