VivaKi to take a new approach with social media

09/13/2010 | Adweek

Publicis Groupe's VivaKi, as part of a major internal review of its business operations and worldwide social-media functions, is developing a division to work across its various units to improve how media marketers perform in the constantly changing earned media segment. The changes are being implemented as rivals at other top holding companies also are reassessing their new-media approaches, according to this article.

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