Where social and search meet

09/13/2010 | New York Times (tiered subscription model), The

Marketers are increasingly seeking ways to engage users with pitches based on social-network recommendations. Amazon.com offers customers a way to make and receive recommendations via Facebook, while location-based social network Loopt offers members the restaurant recommendations of their friends. "What your friends think and what people like you think is much more relevant than what everybody thinks," said Forrester analyst Augie Ray.

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New York Times (tiered subscription model), The

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