Igniting the synergy needed between IT and marketing

09/13/2011 | InformationWeek

IT has a tremendous opportunity to play a role in customer service and marketing, which are both focused on giving users what they need and how they want it. "To succeed, tomorrow's organizations must learn how to attract and retain customers by creating value for the customer based upon their in-depth understanding of each customer's needs," Nigel Fenwick writes.

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