Kamp briefs industry on key issues to monitor this fall

09/13/2011

According to John Kamp, executive director of the Coalition for Healthcare Communication, there are four key issues that health care marketers should be tracking for the remainder of 2011 and into 2012. These issues include: (1) what the ramifications of the IMS Supreme Court decision will be moving forward; (2) whether deficit-reduction measures will call for restricted use of branded drugs; (3) if PDUFA V will include new marketing provisions; and (4) how the public and the media are affecting the health care marketing industry. Read more about what you need to know in the coming months.

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http://www.cohealthcom.org/2011/09/13/fall-2011-update-four-things-industry-shou...

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