Shazam links bands, fans with mobile app outreach

09/13/2011 | MobileCommerceDaily.com

Users who use the Shazam application to identify the new album from Lady Antebellum will earn a chance to meet the band and attend a live performance in Nashville, Tenn. The Golden Tag mobile app promotion is one of the ways Shazam is seeking "to create a deeper engagement for fans with the artists they love," said David Jones, Shazam executive vice president of marketing.

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