Small-business social media lessons from IBM

09/13/2011 | Small Business Trends

Social media has empowered customers so businesses now need to engage them on their own terms, according to IBM's Ed Abrams. Maintaining a presence on social sites offers advantages such as access to feedback much quicker than was previously available, according to Abrams. IBM pays attention to data such as number of followers on social sites and the types of conversations that take place about the company.

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