ESPN will be the first client for a new partnership between ratings service Arbitron and digital metrics firm comScore that will try to assess media usage across radio, TV, cellphones, tablets and desktops. The numbers will be combed from set-top boxes, website tracking, and radio and other so-called "opt-in" panels. The service aims to get numbers that are "nationally projectable," such as determining how many people are combining TV viewing with tablet use, or the devices in use during a sporting event.
ESPN to use new cross-platform service from Arbitron, comScore
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