Sources: Ben & Jerry's to expand into India

09/13/2012 | Wall Street Journal (India)

Food industry sources say Ben & Jerry's is eyeing an entry into the Indian market within six months, although the company hasn't confirmed the reports. Gaurav Marya, president of Franchise India Holdings, said Ben & Jerry's has begun the process of licensing local franchisees. “The gourmet ice cream category is growing well and ice cream is replacing anything that needs to be cooked in the dessert space. It is a phenomenal market as the Indian consumer views it as leisure," said Marya.

View Full Article in: Wall Street Journal (India)

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