Analysis: Publishers moving to mobile need to bring readers along

09/13/2013 | eMedia Vitals · Mobile Marketer

More publishers are offering mobile versions of their publications. But in the rush to do so, they may be losing or jeopardizing vital relationships with readers, writes Cezary Pietrzak, director of marketing at Appboy. Fortunately, there are remedies, including paying more attention to welcoming readers to the application experience and being more sensitive to how readers access content on mobile.

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eMedia Vitals · Mobile Marketer

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