Gilt Groupe gets personal with customers as it puts priority on mobile

09/13/2013 | MobileCommerceDaily.com

Gilt Groupe is giving mobile top priority in each of its initiatives, with a big emphasis on personalization based on clicks and purchases, said Jason John, Gilt's vice president of online, mobile and social marketing. "We do personalization all the time -- it's a big push for us on the mobile devices," John said. Gilt notes that nearly three-quarters of its members shop via mobile, although the retailer distinguishes between smartphones and tablets for presentation.

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