How to find the right price point for your services

09/13/2013 | News & Observer (Raleigh, N.C.), The

Pricing strategies for small businesses should take into account a number of factors and not be just guesswork, advises Kevin Bassett of the accounting firm Bassett & Byers. Business owners should be aware of all of their costs and the prices charged by their competitors when selecting a price point. As business owner Wendy Coulter discovered, charging more money can improve customers' perceptions of the value of a service.

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News & Observer (Raleigh, N.C.), The

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