IAB testing program certifies pros working programmatic campaigns

09/13/2013 | MediaPost Communications

The Interactive Advertising Bureau is introducing a Digital Ad Ops Certification program to help professionals deal with programmatic trading, writes Mark Walsh. The move follows a related certification program for digital sales executives. "This new certification is designed to test digital ad operations professionals' mastery of the intricate processes that drive digital marketing," said IAB's vice president of training and development, Michael Theodore.

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