LinkedIn survey: B2B marketers increasingly favor video

09/13/2013 | CMO.com

Business-to-business marketers are choosing video over white papers to build their content catalogs as content marketing becomes an industry mainstay, according to a report from LinkedIn's B2B Technology Marketing Community. Some 82% of B2B markers plan to increase content production over the next year. YouTube was cited as a top social sharing channel, with 73% calling the site effective.

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