Pick social tools that meet current needs

09/13/2013 | OpenView Blog

By focusing on what kind of tools or help are needed, small businesses can best invest their time and money into improving social efforts, Sam Miranda writes. Big content producers might be best served by utilizing social marketing software such as HootSuite, while firms that rely on social media to speak with their audience will do well with engagement tools including ViralHeat. Once a social media strategy is up and running, analytics programs can help companies continue to move forward, Miranda writes.

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