Is print advertising still a viable strategy?

09/13/2013 | New York Times (tiered subscription model), The

Some business owners are exploring alternatives to print advertising as they try to adapt to the business climate. For example, at a recent gathering of business owners, YogaFit's Beth Shaw explained that her company is attempting to reach customers through social media and trade shows. "I'm at a lot more trade shows than I used to be because of this advertising issue," she said. "It's more labor-intensive."

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New York Times (tiered subscription model), The

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