Report: Affluent millennials make online purchases daily

09/13/2013 | Luxury Daily

A new iProspect report finds that affluent millennials generally buy items and services online each day. Baby Boomers purchase items monthly, while Generation Xers make online purchases weekly. Of the three groups, the report finds Baby Boomers do not engage with ads, while affluent millennials are open to mobile advertising, and Gen Xers are receptive to ads for leisure activity.

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