Report: Mobile key for CPG brands exploring emerging markets

09/13/2013 | eMarketer

Mobile is a key to unlocking new emerging markets for makers of consumer packaged goods, according to an eMarketer report. With economies slowing in the BRIC nations, these largely untapped markets are considered promising for rapid growth, despite infrastructure that may be lacking. That is where mobile devices come in, serving as a common link and marketing platform, the report says.

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