After a landing page is successful at converting a visitor, companies have a chance to further engage customers and provide useful, relevant information, writes Lee Price, summarizing a presentation by Lucy Orloski of Yottaa. These pages provide companies a way to guide the viewer to the next step to address their problem. "Think of your thank-you page as a chance to walk your user back through your store," she writes.
Thank-you pages offer customers a second glance
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