Mobile won't replace retail and Web experiences, but it is the primary place for luxury marketers to build relationships with customers, according to an Urban Airship executive speaking at the Mobile Marketing Summit: Holiday Focus 2013. Mobile is the "most important channel for the future. Consumers are allowing brands to send them messages anytime and anywhere. The consumer is never out of reach," said Brent Hieggelke, chief marketing officer at Urban Airship.
Published in Brief: