opens up webcasts to affiliate ads

09/14/2006 | Los Angeles Times (tiered subscription model)

Under an agreement with ABC TV affiliates, Walt Disney Co. will offer seven primetime network TV shows online, accompanied by up to four interactive ads -- three from a single national marketer and one local spot. Local affiliates will be allowed to sell one ad per episode. Users will be able to view episodes of shows including "Desperate Housewives" and "Lost" with free, ad-supported broadband video-player software, but will not be able to skip or fast forward through the commercials.

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Los Angeles Times (tiered subscription model)

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