Differing approaches to compensation

09/14/2006 | Adweek

Top agency executives suggested a variety of ways for managing compensation, during a session of the Association of National Advertisers Forum held Wednesday in New York. Many agreed that the old time-sheet model is in need of an update and kicked around new possibilities like pay-for-performance, offering client bonuses directly to account staffers and sharing the nitty-gritty details of agency overhead with clients.

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