Good, bad news to be offered on Ford Web site

09/14/2006 | Boston Globe (tiered subscription model), The

Struggling automaker Ford Motor Co. is taking cues from social networker MySpace with its new "Bold Moves" Web site, which will offer straight talk about the company's successes and failures. "When the news is bad, we're going to cover the bad news," said Ty Montague, chief creative officer for JWT Co., which created the site. "When the news is good ... we're going to cover the good news."

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Boston Globe (tiered subscription model), The

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