Rich media vs. online video

09/14/2007 | eMarketer

PointRoll's "Entertainment Performance Analysis" shows that consumers are spending more time with online promotions and coupons than with online video, at a ratio of 30.8 seconds-to-16.26 seconds. Rich media is more ubiquitous on the Internet than online video, according to a study by Advertising.com. Users may be spending more time with forms and coupons because it takes time to fill out information, whereas video can be viewed with the click of a button.

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