Softer side of Dodge emerges with "Grab Life" pitch

09/14/2007 | MSNBC

Chrysler is urging drivers to "Grab Life" in a campaign for its 2008 Dodge Caravan emphasizing its flexible interior and high-tech and safety features. The pitch, which is aimed at higher-income moms and dads in their 30s and 40s, is a shortened version of its "Grab Life by the Horns" tagline.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA