Bud Light Lime gets green light from consumers

09/14/2008 | Advertising Age (tiered subscription model)

Thanks to the May launch of Bud Light Lime, Anheuser-Busch had one of its best summers in years, edging out former hot-weather champ Corona. The company believes 50% of Bud Light Lime drinkers are new to beer or are buying it in addition to the beer they already like.

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