P&G, Unilever turn to online chatter for consumer insights

09/14/2008 | Advertising Age (tiered subscription model)

Procter & Gamble and Unilever are joining with the Advertising Research Foundation to embrace online chat as a new way to find out what consumers want. Though the companies still rely on consumer surveys, the move represents a growing shift toward gaining insights through blogs, social networks and comments on Web sites.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY