P&G, Unilever turn to online chatter for consumer insights

09/14/2008 | Advertising Age (tiered subscription model)

Procter & Gamble and Unilever are joining with the Advertising Research Foundation to embrace online chat as a new way to find out what consumers want. Though the companies still rely on consumer surveys, the move represents a growing shift toward gaining insights through blogs, social networks and comments on Web sites.

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