Kraft executive talks Asia strategy, cookie formulas

09/14/2009 | Wall Street Journal, The

"If you don't take into account local cultural insights, you will be in trouble," says Pradeep Pant, Kraft's president for Asia-Pacific. He encourages a "mindset of risk-taking, people willing to experiment," which has led to successful changes such as creating a less-sweet Oreo for the Chinese market.

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Wall Street Journal, The

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