Passengers love Wi-Fi, but not always enough to pay for it

09/14/2009 | Chicago Tribune (tiered subscription model)

A new survey of 480 business travelers finds that 76% would choose an air carrier based on the availability of in-flight Wi-Fi service. In a majority of cases, travelers picked Internet service as more important than either meal service or even schedule in selecting a flight. Still, when it comes time to pay up, fliers are opting for Wi-Fi in much smaller percentages. Virgin America, the first airline with 100% Wi-Fi availability, says 10% to 15% of fliers choose to pay for the service, though that number can approach 25% on cross-country flights.

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